This is the professional version of WhatsApp. It allows customers to contact your company the same way they contact their friends and family. You can alert and notify your customers using one of the most widely used communication tools in the world. Some of the most common use cases are:
WhatsApp offers service worldwide, except in the following countries:
You can use WhatsApp Business to support, notify, or alert your customers. Some of the most common use cases are:
⚠️ Please note that WhatsApp does not allow any marketing.
Below is a list of the features currently supported by the WhatsApp for Business solution:
WhatsApp Business message templates, also known as HSM (Highly Structured Message) are predefined messages and require approval by WhatsApp. Each time a message template is sent WhatsApp will charge for it. No advertising, marketing or promotional messages are allowed.
These are the messages written in response to a customer inquiry. Unlike template messages, session messages are free. This type of message is not subject to the rules of template messages, you can send text messages, gifs, pictures, videos and even marketing messages.
After 24 hours since the user’s last message, the session is closed. If you want to restart a conversation after that period of time, you’ll need to send a paid message template.
When we implement a WhatsApp lead capture system like Join.chat, we get the user to start the conversation on WhatsApp, so for the next 24 hours you can send them free and less restrictive session messages.