WhatsApp Business API Integration

This is the professional version of WhatsApp. It allows customers to contact your company the same way they contact their friends and family. You can alert and notify your customers using one of the most widely used communication tools in the world. Some of the most common use cases are:

• Alerts for travel itinerary changes, system outages, location alerts…
• Order or delivery notifications, appointment reminders, payment processing
• Customer support for initiating extensive conversations

WhatsApp offers service worldwide, except in the following countries:

• Crimea
• Cuba
• Iran
• North Korea
• China
• Syria

You can use WhatsApp Business to support, notify, or alert your customers. Some of the most common use cases are:

• Alerts on changes in travel itinerary, system interruptions, location alerts.
• Order or delivery notifications, appointment reminders, payment processing and more.
• Customer support to initiate in-depth conversations; your support agents can improve problem solving and enhance customer satisfaction

⚠️ Please note that WhatsApp does not allow any marketing.

Below is a list of the features currently supported by the WhatsApp for Business solution:

• Sending and receiving audio messages
• Send and receive images
• Send and receive locations
• Send and receive files
• Receive video
• Automated conversation flows
• Scalable infrastructure
• Easy message template management
• Real-time status updates
• View of the conversation

WhatsApp Business message templates, also known as HSM (Highly Structured Message) are predefined messages and require approval by WhatsApp. Each time a message template is sent WhatsApp will charge for it. No advertising, marketing or promotional messages are allowed.

These are the messages written in response to a customer inquiry. Unlike template messages, session messages are free. This type of message is not subject to the rules of template messages, you can send text messages, gifs, pictures, videos and even marketing messages.

After 24 hours since the user’s last message, the session is closed. If you want to restart a conversation after that period of time, you’ll need to send a paid message template.

When we implement a WhatsApp lead capture system like Joinchat, we get the user to start the conversation on WhatsApp, so for the next 24 hours you can send them free and less restrictive session messages.