Aspro Parks is one of the largest operators in Europe of parks and leisure centers: 68 parks and centers located in Spain, United Kingdom, France, Finland, Portugal, Switzerland, Belgium, Holland, Germany and Austria. In 2018 the Group employed more than 2,000 people, which in high season reaches more than 5,150. Aspro Parks is a young, dynamic, competitive group, with a wealth of accumulated experience, highly profitable, in constant development and with a dedicated vocation for international leadership. The value of Aspro Ocio SA’s sales in Spain in 2022 was around 43.8 million Euros*.
Their opinion about Joinchat
“Joinchat has made it easier for customer queries to be resolved automatically, our teams now spend their time on higher value tasks.”
Javier Torrecilla, Marketing & Sales
Target
Our need was to be able to attend and give a quick response to the thousands of customers who contact us throughout the summer season, which is when most of our leisure centers open, through various channels, email, telephone, our web form, etc. Our teams, which are limited, do not have the time or resources to be able to reach and respond to all of them. Our teams, which are limited, do not have the time or resources to be able to reach and respond to all of them. That is why we needed a solution to automate, as much as possible, this customer service process.
Solution
With Joinchat it has been extremely simple and fast to implement the solution to our problem. We opted for an AI virtual assistant, which responds autonomously to more than 80% of customer queries, referring to our WhatsApp and telephone channels those that require human intervention. We have used it during this last season in Marineland Cataluña, one of our star parks in Spain, as well as in Aqualand Bahía de Cádiz and Aqualeon Tarragona with very satisfactory results.
The key
Throughout the season, calls and contacts from our customers have dropped dramatically and this has allowed our teams to spend their time on higher value tasks and customer queries to be dealt with and resolved automatically from our website, even outside of business hours.